Spanish-born, Italian-rooted, and originally from Madrid, Margarita González is a luxury travel professional with over 13 years of experience in the industry.

As a senior travel designer, she has spent more than a decade curating bespoke experiences for affluent communities in Miami, Palm Beach and New York – including high-net-worth individuals, celebrities, and global entrepreneurs.

Passionate about art, beauty, and gastronomy, Margarita made Florence – the Crib of the Renaissance – her home and headquarters, where she lives with her two sons. With a strong background in concierge-level service and luxury consulting, and a deep understanding of high-end travel, she specializes in designing tailor-made journeys that blend authenticity, elegance, and cultural immersion. Margarita takes pride in offering personalized attention and care anticipating her clients’ needs, and transforming each trip into a meaningful and unforgettable experience.

Now part of the Global Travel Concepts family, Margarita feels honored to collaborate with a team that shares her commitment to excellence, creativity, and a truly global perspective - always seeking new inspiration for her clients’ next journey.

Always in my carry-on luggage:

A notebook with a good book, are my essentials. With my pen, I capture places worth recommending— a restaurant, a dish, a hidden address— and archive the emotions, places, and memories along the way, while a good book gives me a calm moment wherever I am in the world.

Most underrated destinations:

China is still incredibly underrated — beyond the major cities, interior destinations like Zhangjiajie National Forest Park reveal surreal landscapes, rich culture, and extraordinary national parks that remain largely unexplored by luxury travelers.

On my bucket list:

Bhutan is high on my bucket list the Himalayan kingdom renowned for its focus on happiness, tradition, and wellness. I would love to immerse myself in its culture, monasteries, and living traditions, and of course, no experience would be complete without staying at Amankora’s beautiful Aman lodges.

my most memorable travel experience:

One of my most memorable travel experiences was exploring Argentina with my family — from Buenos Aires to Salta and Jujuy, across the vast salt flats of Salinas Grandes, and on to the awe-inspiring Iguazú Falls in Misiones. The journey completely stole my heart.

It was one of our first truly meaningful trips together, where breathtaking landscapes, rich culture, and memorable gastronomy came together to create moments that have stayed with me long after we returned.