I'm Rachel Serata, a 27-year-old based in New York City, beginning an exciting journey in the travel industry. I've always been passionate about exploring new places, experiencing different cultures, and discovering the unique details that make every destination special.

Traveling has given me some of my favorite memories, and it inspired me to pursue a career where I can help others create experiences that are just as meaningful and memorable.

As I continue building my career in luxury travel, I'm focused on learning every aspect of travel planning — from finding exceptional hotels and unique experiences to creating personalized itineraries tailored to each traveler's style and interests. I love researching destinations, uncovering hidden gems, and staying up to date on the newest travel trends and opportunities around the world.

Being based in New York City has also fueled my appreciation for culture, food, design, and adventure, all of which influence the way I approach travel. My goal is to make every trip feel seamless, exciting, and thoughtfully curated, whether it's a relaxing beach escape, a vibrant city experience, or a once-in-a-lifetime international journey. I'm excited to continue growing within the industry and helping clients turn their travel dreams into unforgettable experiences.

Always in my carry-on luggage:

I always come prepared with the essentials in my carry-on: hand sanitizer, a good lip product, headphones, and snacks that I buy before the flight. I can never fully trust airport or airplane snacks, so having my own favorites packed makes traveling so much easier. A comfortable and well-stocked carry-on honestly makes all the difference on travel days!

Most underrated destinations:

This may not be considered underrated by everyone, but to me, Malibu is one of the most underrated destinations in California. I love that it gives you a relaxing beach escape while still being easy to get to within the United States. The vibe is laid-back, scenic, and effortlessly beautiful, but you're also just a short drive from Los Angeles if you want more energy, nightlife, or a city atmosphere. Between the incredible oceanfront properties, amazing food, beautiful beaches, and hiking trails, Malibu really has the perfect mix of luxury and relaxation. Honestly, I would live there in a heartbeat if I could!

On my bucket list:

Tuscany, Italy has been at the top of my travel bucket list for so long. I've heard incredible things about the destination — from the amazing food and breathtaking views to the rich culture and charm of the region. It seems like the perfect blend of relaxation, beauty, and authentic Italian experiences, and I can't wait to visit someday soon.

my most memorable travel experience:

One of my favorite trips was visiting Sonoma Wine Country with my family. It truly felt magical — almost like being transported to a charming part of Europe while still being right in California. The scenery, wineries, food, and relaxed atmosphere make it such a special destination. What I love most about Sonoma is how versatile it is; it's perfect for a romantic getaway, a girls' trip, or even a memorable family vacation.