Along one of Tuscany’s most celebrated stretches of coastline, Principe Forte dei Marmi brings a distinctly contemporary point of view to the Italian seaside.

Forte dei Marmi has been synonymous with summer for generations. Long days at the beach, bicycles beneath the pines, afternoons in town and dinners that begin well after sunset are all part of the rhythm here. Principe Forte dei Marmi takes that familiar Tuscan experience and gives it a more intimate, design focused expression.

The hotel is modern without feeling removed from its surroundings. Glass, natural stone, wood, leather and neutral fabrics shape interiors filled with natural light, while the gardens and surrounding landscape soften the architecture. The result is a property that feels sophisticated but remarkably relaxed.

With only 28 rooms and suites, Principe is also intentionally small. There are no sprawling corridors or overwhelming public spaces. Instead, the hotel feels personal, giving guests the freedom to settle into Forte dei Marmi at their own pace.

A Different Side of Tuscany

Tuscany may be best known for vineyards, medieval villages and rolling countryside, but Forte dei Marmi reveals another side of the region.

Here, the landscape opens toward the sea.

Principe sits on Viale Ammiraglio Morin, close to the beaches of Versilia and within easy reach of the center of Forte dei Marmi. Behind the coastline rise the Apuan Alps, creating the unusual combination of mountain and Mediterranean views that defines this part of northern Tuscany.

It is a destination made for moving slowly.

Guests can spend mornings by the sea, return to the hotel for lunch or an afternoon beside the pool, then head into town by bicycle as the temperature begins to fall. Forte dei Marmi’s boutiques, restaurants and cafés become part of the experience rather than a separate excursion.

That relationship between hotel and destination is one of Principe’s greatest strengths. This is not a resort designed to keep guests behind its gates. It becomes a base from which to experience the surrounding coast.

Contemporary Italian Design

Principe’s architecture immediately distinguishes it from the more traditional hotels of the Italian Riviera.

The property embraces clean lines, glass and open spaces, with interiors built around a restrained collection of materials. Wood, natural stone, leather, neutral textiles and extensive glass create warmth without unnecessary ornamentation. The hotel describes its interiors as entirely Made in Italy, extending that focus on Italian design into the rooms and suites.

Natural light is central to the experience.

Large windows connect many of the interior spaces with the gardens outside, while terraces and lounge areas create places to sit throughout the day. Rather than competing with Forte dei Marmi’s natural surroundings, the design allows the landscape to become part of the hotel.

There is a sense of precision to it all, but not formality.

That distinction matters here.

Principe is luxurious, but the experience is still rooted in the ease of a coastal holiday. Guests can move from breakfast to the beach, from the pool to aperitivo, without the atmosphere ever becoming overly ceremonial.

Rooms and Suites

The hotel’s intimate scale continues upstairs.

Principe offers a collection of rooms and suites ranging from the 30 square meter Talamo rooms to the 90 square meter Spatio Presidential Suite. Throughout the accommodations, minimal design, Italian furnishings, marble bathrooms and large windows continue the visual language established throughout the property.

Accommodation categories include:

Talamo at 30 square meters, the hotel’s classic double room
Alcove at 35 square meters, offering additional space and natural light
Junior Space at 45 square meters with a living corner
Balcony Junior Space at 45 square meters with a private balcony
Open Space at 50 to 55 square meters with a larger living area
Balcony Open Space at 50 to 55 square meters with views toward the gardens and Apuan Alps
The Space, a 65 square meter Executive Suite
The Spatio, the hotel’s 90 square meter Presidential Suite

The larger accommodations are particularly well suited to travelers who want the hotel to feel like more than somewhere to sleep.

The Open Space suites introduce generous living areas with sofas and armchairs, while floor to ceiling French windows look toward the garden and mountains. The Space expands that concept to 65 square meters and includes a large marble bathroom with both a shower and bathtub.

At the top of the collection is The Spatio.

At 90 square meters, the Presidential Suite includes an open living area and private balcony overlooking the gardens and Apuan Alps. It is the most expansive expression of Principe’s design philosophy, bringing together privacy, contemporary interiors and the landscape beyond the hotel.

Life Around the Hotel

Despite its relatively small number of rooms, Principe offers many of the elements expected from a much larger resort.

At the center of the garden is the outdoor swimming pool, surrounded by pine trees, flowers, deck chairs and Balinese style tents. A pool bar allows the space to function as a destination throughout the day, whether for a morning swim or a long afternoon away from the beach. The hotel can also arrange outdoor spa treatments, yoga, Pilates, personal training and swimming lessons on request.

Inside, guests have access to an additional heated pool through Egoista Spa, while the wider hotel experience extends from wellness and fitness to dining, the rooftop and the beach.

That variety gives a stay at Principe an appealing flexibility.

A day might begin with breakfast at the hotel before cycling into town. Another might never move beyond the pool and gardens until late afternoon. And on another, the entire day can revolve around the sea.

There is no single way to experience the property.

The Principe Experience

What ultimately distinguishes Principe Forte dei Marmi is the way its different elements come together.

It has the architecture and design of a contemporary boutique hotel, the service and amenities of a five star property and access to one of Italy’s most iconic summer destinations. Yet with only 28 accommodations, it maintains an intimacy that larger coastal resorts often lose.

Forte dei Marmi itself provides the backdrop: the sea, the mountains, the bicycles, the boutiques and the unmistakable rhythm of an Italian summer.

Principe provides the setting from which to experience it.

And while the rooms and design establish the character of the hotel, much of what makes Principe exceptional happens beyond them. A Michelin starred restaurant high above Forte dei Marmi, evenings on the rooftop, days at Dalmazia Beach Club and the deeply immersive Egoista Spa each reveal another layer of the property.

Lux Lucis

At the top of Principe Forte dei Marmi sits Lux Lucis, the Michelin starred restaurant led by Chef Valentino Cassanelli.

Located on the hotel's rooftop, Lux Lucis looks across Forte dei Marmi toward the maritime pines and Apuan Alps. The restaurant has held a Michelin star since 2017, but the experience is as much about discovery as formality.

Cassanelli's cooking is rooted in Italian cuisine while drawing heavily from the biodiversity of the surrounding coast. Local ingredients, seasonality and a commitment to reducing waste shape the restaurant's philosophy, with traditional ideas often reinterpreted through a contemporary lens.

Wine plays an equally important role. Cassanelli works closely with Maître Sommelier Sokol Ndreko, and dishes can take inspiration from the aromatic character of particular wines rather than wine simply being selected after the menu is complete. The result is a dining experience that moves between land and sea while remaining closely connected to Tuscany and Versilia.

For guests looking for something even more personal, Lux Lucis also offers a Chef's Table for a maximum of four guests. Positioned directly beside the kitchen, it allows diners to watch the team at work, interact with the chef and discover the ingredients, techniques and pairings behind each course.

67 Sky Lounge

Just beyond the fine dining experience of Lux Lucis, the rooftop takes on another personality at 67 Sky Lounge.

This is Principe at its most social.

The panoramic terrace looks from the Apuan Alps toward the Tyrrhenian Sea, creating one of the property's defining settings for an afternoon cocktail or sunset aperitivo. The menu combines contemporary cuisine with a cocktail program centered on modern mixology and seasonal creations.

During summer, the terrace becomes particularly relaxed as the light changes over the coast. Guests can arrive for drinks before dinner, linger over a selection from the menu or simply watch the evening unfold above Forte dei Marmi.

It captures something essential about the destination: beautiful surroundings without the need to rush through them.

Principe Restaurant

On the ground floor, Principe Restaurant offers a more casual counterpart to the hotel's rooftop experiences.

Large windows open visually toward the gardens and pool, giving the restaurant a bright, indoor outdoor character. The menu is international and approachable, making it an easy part of everyday life at the hotel, particularly for breakfast and relaxed daytime dining.

The contrast between the hotel's restaurants is intentional.

Principe Restaurant can begin the day beside the garden. The rooftop can take over as the sun begins to fall. Lux Lucis can then transform dinner into the evening's main event.

Each has its own identity, yet together they create a culinary experience that changes naturally throughout the day.

Dalmazia Beach Club

No stay in Forte dei Marmi is complete without time at the beach.

Dalmazia Beach Club brings Principe's approach directly to the Versilia coastline, allowing days by the Mediterranean to become an extension of the hotel experience.

Here, the pace changes.

The beach becomes somewhere to settle in rather than simply visit, while Dalmazia Restaurant brings the culinary direction of Chef Valentino Cassanelli to the shore. Its menu looks toward the traditions and flavors of Forte dei Marmi and Versilia, reinterpreting regional dishes with a more contemporary approach.

It is an important part of understanding Principe.

The hotel may be contemporary in its architecture, but its identity remains connected to the rituals that have defined summers in Forte dei Marmi for decades. Time by the sea, long lunches and afternoons that stretch without a schedule are fundamental to that experience.

Egoista Spa

Back at the hotel, Egoista Spa provides an entirely different kind of retreat.

The wellness area includes a heated swimming pool, Finnish sauna, bio sauna, Turkish bath, hydromassage pool, emotional showers, hydro jets and a relaxation area with teas and herbal infusions.

The wider spa program extends into treatments, rituals, fitness and the hotel's Aquazone experience. Rather than functioning as a small addition to the property, Egoista is designed as a destination within it.

Principe can also arrange more private wellness experiences, allowing couples or guests seeking greater seclusion to experience the spa away from the normal rhythm of the hotel.

There is something particularly appealing about the contrast: a morning beside the Mediterranean followed by an afternoon inside the spa, then returning to the rooftop as the sun begins to set.

Beyond the Hotel

Principe also uses its location as a starting point for exploring more of Tuscany and the Ligurian coast.

Experiences can include:

Guided visits to the Carrara marble quarries
Yacht excursions toward the Cinque Terre
Cooking classes with the Lux Lucis team
Wine tastings led by the hotel's Maître
Experiences created specifically for younger guests
Hiking and cycling through the landscapes surrounding Versilia

The Carrara experience is particularly connected to the region. The marble quarries rising behind the coast have shaped the architecture, history and identity of this part of Tuscany for centuries, offering an entirely different perspective on a destination most travelers initially associate with the sea.

For a day on the water, the hotel also offers access to its Marina by Principe Yacht, creating the possibility of exploring the coastline beyond Forte dei Marmi and reaching destinations such as the Cinque Terre by sea.

A Complete Expression of Forte dei Marmi

What makes Principe Forte dei Marmi memorable is not one restaurant, one suite or one view.

It is the way each experience builds on the next.

Breakfast opens toward the garden. The afternoon belongs to the beach or pool. Egoista Spa offers a quieter interlude. Aperitivo moves to the rooftop as the light begins to change, and dinner can become a Michelin starred exploration of the landscape surrounding Forte dei Marmi.

Beyond the hotel are marble quarries, Tuscan hills and days on the Mediterranean.

Together, they create a hotel experience that feels inseparable from its destination.

Principe Forte dei Marmi captures the pleasures that have made this stretch of the Tuscan coast so enduring while presenting them through a contemporary lens. It is polished without losing its sense of ease, intimate without sacrificing experience and deeply connected to the sea, landscape and culture around it.

For travelers looking to experience a different side of Tuscany, this is Forte dei Marmi at its most complete.